PRIVACY POLICY

Welcome to Mindcrumb! (“Mindcrumb” or “We”, “Us”, or “Our”) is committed to your privacy. This notice describes our Privacy Policy and how we treat data collected on our website and through or services we offer (“Site and Services”) accessible through mobile devices, computers, and tablets. The Mindcrumb Privacy Policy is intended to inform and advise you about how We collect, use, and protect the personal information you provide. By visiting this site, you are accepting the practices described in this Privacy Policy. When we refer to “you” or “your”, we are referring to the visitors to the Sites and Services, users of the Sites and Services, and subscribers to the Sites and Services.

WHAT INFORMATION WE COLLECT

Our primary goals in collecting information are to provide and to improve the Site and Services and to administer your use of the Site and Services. Therefore, except as set forth below, we only collect personal information necessary to provide the services you use, and except as necessary to provide those services, we do not share your personal information with third parties.

A. Personal Information. Your use of our Sites and Services is voluntary. However, if you wish to use the Sites and Services, we may ask you to provide us with, or grant us access to, or permission to obtain, certain personally identifiable information that can be used to contact or identify you ("Personal Information"). Personal Information includes, but is not limited to, your full name, email address, personal photos, the city in which you reside, gender identity, birthdate, and brief biographical information. We use this information to confirm your identity, communicate with you regarding the Site and Services, and provide the Services you have requested. For example, Personal Information is your email address, which you provide to us on our website, when you subscribe to our newsletter, or when you contact us. Similarly, the city in which you reside may be optionally included in your public Mindcrumb profile, subject to your account’s privacy settings.

B. User Content. “Journey” refers to a series of “Mindcrumbs Entries”, described below, that taken as a whole document and/or chronicle a user’s life journey or other undertaking. When we refer to “A Mindcrumb Entry” in this section, we are refers to a journal entry on the Site you make as part of a Journey. A Mindcrumb Entry and any comments posted thereto is composed with various forms of “User Content,” namely any media (including, but not limited to, text, text formatting, images, audio, or video) that is created, originated, edited, modified, uploaded or shared by users (including you) in any way and in any form using the Site, whether or not shared publicly or privately. Mindcrumb offers a “Chatbot” which is a form of artificial intelligence whereby a user can communicate with Mindcrumb’s software to help you understand the progress of your Journey. Each Journey has its own Chatbot with which users may interact, subject to restrictions described below. “Comments” refers to the User Content you may post in the comments section for the Mindcrumb Entries or Journeys of others or yourself. We collect User Content for the purpose of transmitting and displaying it on the Site and Services, subject to your privacy settings.

C. Automatic Tracking Information. As you navigate the Sites and Services, Mindcrumb may collect information automatically using web tracking technologies such as cookies, web beacons, pixel tags, clear GIFs, and third party tracking services, such as Google Analytics. Such collected data ("Tracking Information") may include the address of the websites you visited before and after you visited the Sites and Services, the type of browser you are using, your Internet Protocol (IP) address, your geolocation, what pages in the Sites and Services you visit and what links you clicked on, and whether you opened email communications Mindcrumb sends to you. In order to collect Tracking Information and to make your use of the Sites and Services more responsive to your needs and more efficient, Mindcrumb may store cookies on your computer. Mindcrumb may also use one or more web tracking technologies that are placed in web pages on the Sites and Services or in email communications to collect information or about actions that users take when they interact with the Sites and Services or such email communications.Mindcrumb does notinclude the Personal Information with the Tracking Information that Mindcrumb shares with the web tracking companies that use and process the Tracking Information. Some Tracking Information may include log or other data, such as IP address data, that is unique to you. You may be able to modify your browser settings to alter which web tracking technologies are permitted when you use the Sites and Services, but this may affect the performance of the Sites and Services.

HOW WE USE AND SHARE INFORMATION

In general, the Personal Information we may collect is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide assistance and inform our users about news, updates and promotional offers.We may also employ 3rd party companies and individuals to provide Services on our behalf, to perform website and application-related services (e.g., without limitation, maintenance services, database management, posting your comments on blog pages, credit card processing, web analytics and improvement of the Services' features) or to assist us in analyzing how our Site and Services are used. These 3rd parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. We use a 3rd Party Service to send our newsletter to subscribers and the email addresses of subscribers are provided to that 3rd Party Service for the purpose of sending emails from us. If you post comments on blogs or other parts of the Sites and Services, you are authorizing us to share such comments with the public.

We use Automatic Tracking Information in order to ensure that the Sites and Services operate efficiently and to collect data related to usage of the Sites and Services.

How we use User Content

You may choose to keep your Journeys or Mindcrumb Entries private or share them with specific friends on the Site or all the other users of the Site and Services . If you choose to share your Journey or Mindcrumb Entries with others, we will share them in accordance with those preferences, which you may change at any time. If you choose to make your Journeys or Mindcrumb Entries public, they, as well as any Comments posted may show up on social media (especially if you chose to share such User Content on social media) then you consent to transmit and share such data and User Content with those social media platforms and whatever you share will be subject to the privacy policies and term of use of such services or outlets.

We may use and view User Content to avoid fraud, comply with the law or provide customer service to you.

We may also use such publicly shared information or information provided to your Chatbot to suggest services or products to you. Except as provided below, we donot share Chatbot data with third parties. If you do not wish to have such services or products suggested to you may change your user preferences.

Your comments will be shared with other users on their Journeys or Mindcrumb Entries. If you do not want others to see Comments do not post them.

If you choose to post Personal Information, including health data or financial information on Journeys or Mindcrumb Entries and share such information through your settings, you do so at your own risk. Any Personal Information, including health data or financial information you post on comments are posted at your own risk.

If you choose to make Mindcrumb Entries or Journeys that were public, private, we will try to honor your requests as quickly as we can, but the change may not be immediate and they may continue to be available to the public for a short period of time. Further, your Mindcrumb Entries or Journey may remain on third party search engines that track Site content, which are beyond ourcontrol.

Subject to your privacy settings, we may choose to feature or promote certain well reputed Mindcrumb journeys on prominent portions of our website orother marketing materials or communications, including but not limited to our direct use of social media platforms. You may opt out of having your Mindcrumb journey featured or promoted by emailing us at support@mindcrumb.com or editing your privacy settings to mark your journey as private or semi-private (sharing with limited parties).

Third Party Services

Special Notice Regarding Google Analytics. Our Site and Services utilize Google Analytics to collect information about the use of this service only on the site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve the Site, but in anonymous form. Google Analytics collects only the IP address assigned to you on the date you visit this site and assigns a user ID code, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google uses this information to analyze your use of the website, to generate reports about website activities for website operators and to provide further services related to website and internet use. Google may also share such information with third parties to the extent it is legally required to do so and/or to the extent third parties process data on behalf of Google. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. You may deactivate Google Analytics with the help of a browser add-on if you do not want this website analysis. This add-on can be downloaded at: tools.google.com/dlpage/gaoptout?hl=en .

Special Notice Regarding Tawk. We use the Tawk tools to provide chat services in connection with our customer service to you. The service may collect cookie information in connection with the provision of services to you. For more information on the Tawk app and services, including their privacy policy, please go to www.tawk.to/privacy-policy .

Other Uses

Mindcrumb may also disclose User Content, Chatbot conversations, Personal and Automatic Tracking Information:

• as required by law, such as to comply with a subpoena, or similar legal process;
• when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

We may create and/or aggregate Non-Personal Information in order to track trends and analyze use patterns on our website, services and mobile application to improve our services. This privacy policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to third parties at our discretion.

Further, Mindcrumb may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.

CHILDREN

Our Site and Services are designed to provide content and features for a range of users over the age of 18. We do not knowingly collect Personal Information from or about children without parental consent and have gateways in several areas to ensure that children under the age of 13 do not submit or share Personal Information. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at support@mindcrumb.com. We will work to remove such information within a reasonable time.

INTERNATIONAL TRANSFER

Your information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to us, Mindcrumb transfers Personal Information to the United States and processes it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

HOW WE PROTECT YOUR INFORMATION

The privacy and protection of your information is important to us. Except as expressly provided in this Privacy Policy, we do not make any Personal Information available to third parties without your permission or authorization and take reasonable steps to secure your Personal Information through encryption, password and other methods. You are solely responsible for your password. Do not share your password with anyone. The security of your Personal Information and that of your customers is important to us. But remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure.

OPT OUT, CORRECTION AND DELETION RIGHTS

You may unsubscribe from Mindcrumb mailing lists at any time.

As a controller of data, we will strive to delete data not required to be preserved by law (or regulations), or for reasons on public policy in the area of public health, if the personal data is still necessary in relation to the purposes for which they were collected or otherwise processed, for the exercise or defense of legal claims or any other reason required by law. If you do not fit into these exceptions and you would like your data deleted, please contact us at support@mindcrumb.com.

Please note that we do not control any third party search engines, sites, services or social media platforms and your information may remain stored and/or visible there. You must contact those third parties with respect to your rights to have your data deleted there.

Your California and EU Privacy Rights. California residents and Subjects of the European Unionmay request and obtain from us, free of charge, a list of third parties, if any, to which we disclosed their Personal Information for direct marketing purposes during the preceding calendar year and the categories of Personal Information shared with those third parties. If you are a California resident and wish to obtain that information, please submit your request by sending us an email at support@Mindcrumb.com with "Privacy Rights" in the subject line.

You also have the right to correct your Personal Information. If, after review you see any errors that need correcting, please contact us at support@mindcrumb.com.

LINKS TO OTHER SITES OR SERVICES

Throughout our Site and Services, we or our users may provide links to or compatibility with other websites, applications, and services, collectively referred to as 3rd Party Links. For example, a user publishing a Mindcrumb Journey about learning a new programming language may include Third Party Links in her Mindcrumb entries to informational sources or examples of code.

In using Third Party Links, you may be prompted to provide Personal Information by a linked website, which may be necessary to the fulfillment of the service offered by a linked website.

We are not responsible for the privacy practices employed by websites referenced by 3rd Party Links or the information or content they contain. This Privacy Policy also does not apply to websites referenced by 3rd Party Links nor do the Privacy Policies of websites referenced by 3rd Party Links apply to our Site and Services. When you use a 3rd Party Link, the privacy policy of the linked website will be in effect. We encourage you to read the privacy statements of 3rd Party Links before utilizing the services on their sites.

CHANGES TO OUR PRIVACY POLICY

This policy is in effect as of its last revision date. However, we may from time to time modify or update this policy. We will provide notification of such changes via our newsletter and on the website. We'll also update the "Last Updated Date" to indicate when those changes will become effective. We also encourage you to regularly check this page for updates.

QUESTIONS

If you have any question regarding our privacy policy, please email us at support@mindcrumb.com or write to us at:

Mindcrumb Inc.

1515 7th St #255

Santa Monica, CA 90401

Last revised: March 1, 2018